Mary Frances

Below is a professional outline of 20 years of creativity, communication, wisdom, awareness, integrity, knowledge and most importantly, listening.

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Mary Frances Blatchley

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SENIOR-LEVEL MARKETING MANAGEMENT / CONSULTANT

Progressive, highly creative marketing professional with more than 20 years of sales, design and marketing communication experience. Broad-based expertise in operations, executive management, strategic market planning, brand and creative development, new media and channel marketing, multi-media design and account sales/management. Possesses excellent client management skills, consistently ensuring customer satisfaction. Exceptionally skilled in strategic planning and business development with demonstrated success in branding and brand revitalization as well as proficiencies in multiple disciplines/processes related to the creation of targeted marketing programs.

CAREER HIGHLIGHTS

> Initiated and implemented well over 200 marketing campaigns for broad-based clientele which included award-winning designs.

> Produced more than 25 new brand identities for regionally based companies such as Virtual Tours Solutions, Schilling Robotics and FM Home Source Book.

> Established 2 successful full-service marketing and design firms, building a strong client-base in various market sectors for print, web and social media.

> Developed personalized cross-media marketing campaigns that resulted in a 900% increase in ROI for Flagstone Mortgage that generated $3 million in revenues on initial run.

> Led revitalization of Hilton Head Monthly through re-design and re-marketing to increase page count from 24 to 144 and increase revenues six-fold.

> Actively participated and contributed to growth of Golfer’s Guide from four regional editions to 25, increasing circulation from 500,000 to 10 million.

> Re-evaluated and redesigned print/web campaign for Hilton Head Rentals & Golf and achieved increase in room bookings by 40% as compared with overall regional gain of only 7%.

> Increased web traffic by 500% for iTravel Partners through redesign of website and development of direct e-mail marketing campaign.

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PROFESSIONAL SYNOPSIS

THE METHOD AGENCY, L.L.C., Houston, TX

CEO/Cofounder/Director of Marketing

7/2007 – present
CEO, cofounder, business development officer and director of marketing for a full-service marketing company with a focus on web, print and social media marketing including strategic search engine marketing, optimization, web analytics, new media marketing, business-oriented social media consulting, influencer blog aggregation, online reputation building, design, brand identity and launch, creative campaign development and related services. Clients cover a wide range of industries including IT, hospitality, energy, health care, education, consumer and many others.

~ Management/Operations Serves as CEO of a full-service marketing corporation. Provides highly effective strategic solutions, tactical planning and team leadership for all client projects. Responsible for identifying and developing strategic partnerships and alliances.
~ Creative Oversees all aspects of creative product from concept development and branding to production quality control for a complete array of coordinated marketing materials in all media.
~ Marketing/Account Management Responsible for new business development, competitive situation assessment, marketing plans, sales promotion, proposals, presentations and client relations.

FORBRI MARKETING & DESIGN, INC., Houston, TX

President/Founder

5/2000 – 5/2004; 6/2005 – 7/2007
President, founder, business development officer and creative director/designer for a diverse group of clients including those in energy, subsea, educational, financial, hospitality, medical, non-profit, real estate, resort/travel and golf industries.

~ Management/Operations Demonstrated successful business leadership by creating a full-service marketing and design corporation. Provided direct input on strategic and tactical decision-making for clients. Forged plans for new acquisitions.
~ Creative Concept development, providing new creative, design, photo direction, copy writing and production of all materials from concept to completion. Ensured consistency and quality of brand standards, messaging and creative.
~ Account Management Responsible for developing new sales, marketing plans, proposals and closing pitch. Produced statistical market analysis on overall account base as well as individual clients.
~ Media Planning Provided research and analysis of media; negotiated and purchased print, broadcast and online advertising.

M-FUSION, Houston, TX

Vice President of Marketing Services and Shareholder

5/2004 –6/2005
Responsible for the strategic planning and development of dynamic, personalized cross media solutions using advanced technology of XMPie; initial creative concepting and brand development both for external clients and M-Fusion and its partners.

~ Management Provided thought leadership and creative insight to ensure department focus and services, supported goals and efforts of business. Provided necessary organization and structure to cross-functional teams for creating, staging and implementing annual plans/tactics and to drive sales growth via new and existing channels.
~ Marketing Strategically developed and leveraged highly creative designs to produce dynamically driven, one-to-one marketing campaigns across various media that ensured dramatic sales and profitability. Assisted in web-enabled campaigns to provide web-to-print solutions for distributed variable publishing. Monitored/analyzed program effectiveness and ROI and provided direction/feedback. Developed and managed annual marketing operating budgets.
~ Creative Concept development, providing new creative and design direction on all client campaigns and company marketing. Ensured consistency and quality of brand standards, messaging and creative in all marketing initiatives.

BRIGHTON BEACH ADVERTISING, Bluffton, SC

Senior Account Executive/Creative Director

2/1998 – 5/2000
Responsible for growth, maintenance and servicing of a broad account base while leading development of graphic department and overseeing agency’s creative team.

~ Account Management Member of the Executive Committee and senior account executive. Provided direct input on sales and marketing plans; created and executed comprehensive cross-media marketing and advertising campaigns. Provided statistical market analysis. Researched and analyzed media programs. Coordinated vendor and sub-contractor interaction. Demonstrated sales abilities with $360,000 in new business growth over a three-month period while maintaining and enhancing existing client relations.
~ Creative Provided key creative input while conceptualizing and developing client campaigns. Ensured creative quality control. Designed award-winning creative.
~ Management Headed start-up operations of graphic department. Implemented department budget, managed salary administration, administered roles and office assignments. Mentored and provided necessary organization, structure and inspiration to creative staff.

CREATIVE IMPACT, Hilton Head Island, SC

Freelance Design Consultant

3/1997 – 2/1998

FREY MEDIA, Hilton Head Island, SC

Vice President of Marketing & Product Development/Creative-Prod. Director

6/1993 – 3/1997
Responsible for corporate image development; new product development; complete creative department operations and management; and all aspects of production of a multi-title, multi-regional media group with publications and projects in 17 states.

~ Project Management and Development Developed and managed new, regional publications and collateral including FM Home Source Book, Golfer’s Guide, Golf Planner, and Concierge Dining Guide. Assisted in the implementation of www.golfersguide.com, an online version of the 25 regional editions of the magazine (complete with e-business and on-line auction of golf equipment). Demonstrated strategic planning, research and business development capabilities by increasing magazine regions from four to 25 in four years.
~ Creative Designed and oversaw production of all new projects, including all accompanied media and sales collateral. Senior art director for the leading city magazine of Hilton Head Island, Hilton Head Monthly.
~ Production Streamlined and responsible for all production, scheduling, budget management and production/sales staff of Frey Media Publications including developing and executing computer-to-plate printing protocols for 43 publications.

SPORTING CLAYS MAG/OFFL GUIDES TO HILTON HEAD, Hilton Head Island, SC

General Manager/Production Director

2/1989 – 6/1993
Directed all phases of operations and production management for national and regional publications; managed all new projects and special editions; in-house project trafficking and organization; establishing and maintaining of client and vendor communications channels; design, typesetting, and basic camera work for all publications.

WARREN & WARREN AGENCY, Hilton Head Island, SC

Project Manager

8/1988 – 2/1989
Responsible for maintenance and organization of all client accounts as well as design and production of a wide variety of print media and advertising materials.

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EDUCATION, AFFILIATIONS, TRAINING

Northern Illinois University, Dekalb, IL, Majored in Business Marketing with a Minor in Art
Houston Interactive Marketing Association, Board of Directors
Crosspoint Community Church, Board of Directors
Katy Chamber of Commerce, Member
Houston Advertising Federation, Member
Highland Knolls Home Owners Association, Volunteer
Landmark Education, Business Development

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TECHNICAL SKILLS

Adobe C3 InDesign, Illustrator, Photoshop and Acrobat; Quark; Microsoft Word, PowerPoint and Excel, Basecamp

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